What is Google Business Profile?

In today’s digital-first world, your business’s online presence can make or break your ability to attract local customers. One of the most powerful (and often underutilized) tools at your disposal is your Google Business Profile (GBP) formerly known as Google My Business.

If you’re a service-based business owner looking to get more calls, more leads, and dominate your local market, understanding how your Google Business Profile works is essential. At AUG Marketing Agency, we specialize in helping businesses rank in the top 3 map pack and it all starts here.

What Is Google Business Profile?

Google Business Profile is a free tool that lets you manage how your business appears in Google Search and Google Maps. It includes important details like:

• Business name, hours, and location

• Phone number and website link

• Customer reviews

• Photos of your business and services

• Service area and business category

Most importantly, it allows your business to show up in the Google Local 3-Pack, the top three listings that appear in a map view above regular search results. For local searches like “plumber near me” or “HVAC repair in Miami,” these are the businesses that get the most visibility and the most clicks.

Why Your Business Needs It?

Whether you’re a plumber, HVAC pro, roofer, or real estate agent — if you’re not showing up on the map, you’re missing out on free traffic. Here’s why GBP matters:

✅ Increased Visibility

Over 90% of consumers use Google to find local services. A well-optimized profile makes your business more likely to show up when someone searches in your area.

✅ Builds Trust and Credibility

Customer reviews, updated photos, and business activity build trust with potential customers. A complete profile signals that your business is active and reputable.

✅ Drives Calls, Website Visits & Directions

GBP is optimized for mobile users — meaning potential customers can call you, visit your site, or get directions in a single click.

✅ Boosts Local SEO Rankings

Google prioritizes active and verified profiles with consistent information and engagement. The more optimized your profile, the better your chances of outranking competitors.

How AUG Marketing Agency Can Help?

We don’t just claim to know GBP, we live and breathe local SEO. We help businesses like yours:

• Optimize your profile for maximum visibility

• Add strategic keywords that convert

• Set up regular posts, photo uploads, and review strategies

• Build citations & backlinks

• Track progress with monthly ranking reports

• Get you ranked in the top 3 for your most valuable services

We’ve helped dozens of home service businesses turn their Google Business Profile into a lead-generating machine, without spending thousands on ads.

If you’re tired of being invisible online or losing leads to your competition, it’s time to take your Google Business Profile seriously. Contact AUG Marketing Agency today and let’s start building your local ranking where it matters most, right at the top of the map pack.